Report: "Other" Media to Grow by 18% in 2005

London -- TV and films still account for more than 90% of so-called
"product-placement" spending, but Stamford-based media research firm
PQ Media predicts that the category of "other" media will grow by 18%
to 317 million euro (£219 million) in 2005. The category of "other"
media includes magazines, newspapers, videogames, the Internet,
recorded music, consumer books and radio. "The strong growth of
product placement spending in 'other media' is being fuelled mainly by
solid expansion in videogames, the Internet and recorded music,
although magazines, newspapers, consumer books and radio are also
expected to post double-digit growth in 2005," PQ Media said.
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