Report: Average Brits Clueless about Meaning of "Blogging"

London -- According to a survey by London-based advertising firm
DDB London, the average Brit has no clue what the term "blogging"
means. In fact, most of the taxi drivers, pub landlords and hairdressers
surveyed said they thought "blogging" -- a term related to online
journals or "web logs" -- was synonymous with "dogging", the practice
of watching people have sex in car parks. Only 28% of respondents
said they understood "blogging", and even fewer (12%) knew the
meaning of "podcasting". DDB said the survey suggested that many ad
agencies might be pushing clients to use new technologies and media
formats too quickly. "Our research not only shows that there is no buzz
about 'blogging' and 'podcasting' outside of our media industry bubble,
but also that people have no understanding of what the words mean,"
said DDB Planning Director Sarah Carter said. "It's a real wake-up
call."
http://www.ddblondon.com/