London -- U.K.-based wireless network operator O2 announced that it
has partnered with Buongiorno, an Italy-based provider of multimedia
mobile content, to launch a mobile TV sports talk show for O2's U.K.
subscribers. "Soccer Addicts" will be a weekly four-minute-long show
that incorporates both in-studio hosts and guests and video, picture and
text contributions from viewers. The first episode is set for wireless
broadcast on Dec. 19.